A reference for our team, partners, and collaborators — covering every element of our visual identity, brand voice, and client messaging.
Logo
Our logo is the most recognizable element of our brand. It must be used consistently and without modification across all materials. Two approved versions are available to ensure legibility across every background context.
Color Palette
Our color palette is deliberately bold. Comedy Yellow signals energy, spotlight, and the punchline landing. Black and charcoal provide authority, structure, and credibility. Together they communicate that comedy is serious business.
Typography
Typography establishes hierarchy, readability, and tone. Our primary display font is Bebas Neue — a bold, all-caps condensed sans-serif that communicates confidence and impact. For body copy and UI text, Poppins provides clean, modern readability.
Voice & Tone
Our brand voice is the consistent personality expressed across every piece of communication. Our tone may shift slightly depending on context — but the underlying character remains constant.
We talk to comedians like peers, not clients. No corporate jargon, no buzzwords. Direct, clear, and respectful of the craft.
We name the problem directly: 'I'm more famous than I am rich.' We use simple math and concrete examples: '5,000 real fans × $60/year = $300K.'
Humor is part of our DNA — but it's dry and earned, not wacky or try-hard. We're in on the joke without making everything a bit.
We respect the craft. We're not 'marketing people' talking down to artists. We're strategists who understand what it takes to build a comedy career.
Ideal Client Profile
Every brand decision — from the words we choose to the visuals we use — should be made with our ideal client in mind. Understanding who we serve ensures our messaging resonates with the right audience and repels the wrong fit.
A touring stand-up comedian, sketch performer, or comedy writer who has a special out (Netflix, Hulu, Amazon, Dry Bar, or indie) or is taping in the next 12 months. They've earned real money from comedy, they invest in their career, and they're ready to stop being dependent on platforms, reps, and luck.
These are the inner monologue statements our ideal clients carry. Understanding them is essential to every piece of copy and every sales conversation.
Core Messaging
Our messaging framework ensures that every piece of content communicates our value proposition consistently and compellingly. These are the approved messages that represent who we are and what we deliver.
We are the branding and marketing specialists for working comedians with real audiences. We build direct-to-fan revenue engines — fan machines, special launch campaigns, book strategy, and speaking businesses — so comedians stop being 'more famous than rich' and start owning their audience, their income, and their future.
To help 1,000 working comedians turn their punchlines into products and systems that pay them long after the standing ovation.
We commit to building a direct-to-fan system that generates real, recurring revenue. If we're not delivering, we adjust, refine, and realign until we do — no excuses.
We work exclusively with comedians. We understand the craft, the industry, the economics, and the audience — and we build systems specifically for how comedy careers work.
We build the owned list, funnels, and automations that turn a special's spike into a durable revenue stream. Pre-launch, launch, and post-launch — fully designed and executed.
We help comedians build the two assets that compound the most: a strategically positioned book and a real speaking business with sizzle reel, dedicated pages, and bureau introductions.
Every decision is made through the lens of 'does this generate revenue?' We tie every pillar to concrete projections — fan monetization, speaking fees, book advances — so the investment is a rational bet.
A deep-dive interview to map out your direct-to-fan revenue engine. We audit your brand, audience, income streams, and opportunities — then build your custom roadmap.
We build the full ecosystem: visual identity, website, email/CRM, booking funnels, merch, automations, and launch plan — all in a 1–3 day intensive sprint.
Launch campaigns, track results, and keep tuning. More fans turn into customers. Your special pays you again and again — not just once.
Offer Ladder
Our 2026 offer structure is built around one insight: comedians with real audiences are dramatically under-monetizing their moment. Every tier is designed as a done-for-you machine — not a marketing expense, but a rational investment with measurable upside.
All engagements begin with a $5K Roadmap — a deep-dive audit and written plan covering brand, fan machine, book, and speaking pathways, delivered jointly and credited toward implementation.
Full done-for-you: brand, fan machine, special launch campaigns, book (ghostwriting support), speaking sizzle reel + bureau introductions, and ongoing optimization. Write a check — we build and run the machine.
Expert architecture, creative direction, and core asset buildout. Your team executes the rest. Includes brand, fan machine design, special strategy, book developmental editing, and speaking page guidance.
Core brand clarity, fan machine architecture, essential funnel buildout, and implementation playbooks. Ideal for comedians earlier in the monetization curve with team capacity to execute.
Deep-dive interview + brand/offer/infrastructure audit. Deliverable: a written roadmap covering brand, fan machine, book, and speaking pathways — plus a clear recommendation on which implementation tier fits. Credited toward implementation.
StoryBrand Framework
Our messaging follows the StoryBrand framework, which positions the comedian as the hero and Comedy Branding as the experienced guide. This framework ensures all content is client-centric, empathetic, and focused on transformation.
A touring stand-up comedian or comedy performer who has built real fans and real stage time — but hasn't built the system to turn that into predictable, recurring income. They want to own their audience, not rent it from platforms.
External: No direct-to-fan system, no email list, website doesn't sell. Internal: 'I'm more famous than I am rich.' Frustration that the special didn't translate into lasting income. Philosophical: Great comedians shouldn't be dependent on gatekeepers, algorithms, and luck.
Comedy Branding (Uribe Creative). We've spent 20+ years building brands for award-winning performers. We understand comedy — the craft, the economics, and the audience. We have a proven system to turn a comedian's special into a revenue engine.
The Comedy Revenue Engine: Brand Roadmap™ → Brand Slam™ Buildout → Recurring Revenue Engine. A clear, step-by-step process that removes confusion and creates a predictable path from special to income.
Primary: Apply for your Brand Roadmap. Secondary: Get the free Comedy Brand Blueprint, watch the free training, book a strategy session.
A direct-to-fan revenue engine running 24/7. An email list they own. A website that sells. Offers and products beyond ticket sales. Income that doesn't stop when the tour ends. Freedom from platforms, reps, and luck.
The special paid them once — and that was it. Back to grinding for gigs. Platforms keep the fan data. Everyone else profits from their fans. Stuck at the same income level no matter how famous they get.
Calls to Action
Every piece of content should have a clear, intentional call to action. Use the primary CTA as the main conversion driver. Transitional CTAs nurture prospects who are not yet ready to commit.
The free guide covering the 5 brand assets every working comedian needs — for prospects in the research phase.
The free video training on building a direct-to-fan revenue engine — low-commitment entry point for cold audiences.
A 1:1 review of their current brand, website, and revenue opportunities — for warm prospects ready to explore.
Browse the portfolio of comedian brands we've built — builds trust and demonstrates proven results.
Brand Don'ts
Maintaining brand integrity requires knowing what to avoid just as much as knowing what to do. The following are firm guidelines that protect the credibility, clarity, and authority of the Comedy Branding brand.
Avoid words like "game-changing," "revolutionary," "crushing it," "rockstar," or "supercharge." These undermine credibility with serious comedians who have been burned by flashy promises before.
Avoid neon gradients, excessive animations, or trendy design patterns that look like a tech startup. Our clients are performers, not Silicon Valley founders. Design should feel established and credible.
"We get results" is not acceptable. "Bob Smiley's website now converts fans into buyers" is. Every performance claim must be tied to a specific result, client, or example.
Never describe Comedy Branding as a "full-service digital marketing agency." We are specialists for comedians. Our niche is our strength and it must always be front and center.
Do not recreate, alter, or substitute the logo. Do not use unapproved color treatments or place the logo on backgrounds that compromise legibility. Always use the approved files from this guide.
Do not use decorative, script, or novelty typefaces in any brand material. Stick to Bebas Neue for headlines and Poppins for body copy. Font consistency is a key part of our professional identity.